+27747737777 anthea@appcity.co.za

𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗖𝘂𝗿𝘃𝗲: 𝗖𝗵𝗮𝘁𝗯𝗼𝘁𝘀, 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮, 𝗮𝗻𝗱 𝗘𝗺𝗮𝗶𝗹 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗠𝗮𝗿𝗸𝗲𝘁.

Hi there! I’m Anthea, but you may know me as Bun.

I’m all about bringing a touch of fun and informality to the world of marketing automation.

Over the past year, I’ve been on a deep dive into how automation can revolutionise communication and customer engagement.

A Viral Competition and a Lesson Learned

Last year, I saw the potential of WhatsApp APIs (Application Programming Interface) and chatbots firsthand. I hosted a competition that leveraged this technology, and it went a little crazy!

My trusty WhatsApp chatbot, named after yours truly (BunBot!), became so popular that my phone practically overheated. It was an amazing (and slightly overwhelming) experience.

However, thanks to the training I gave my chatbot and the finely tuned email series workflow, I connected with a staggering 36,000 people.

My chatbot sent hundreds of thousands of personalised messages across WhatsApp and email – all without getting flagged as a spammer!

That’s no easy feat today – where spam filters are more sophisticated than ever. The key is creating a two-way conversation and not a one-sided blast.

Building a Sustainable Customer Base

Capturing qualified leads is the cornerstone of any successful marketing campaign.

Custom competition entry forms helped me attract potential customers and gather essential data.

Automated email sales funnels then nurtured these leads while increasing brand awareness and building trust.

I understood what my customers wanted by asking questions that enabled meaningful segmentation. 

Segmentation allowed me to tailor messages and offers to resonate with specific customers, ultimately driving higher engagement and conversions.

Introducing the Conversational Advantage: The Power of Chatbots

This service extends beyond traditional lead generation by offering the development of custom-trained WhatsApp chatbots specifically tailored to your business needs.

These intelligent chatbots act as virtual assistants, providing 24/7 support, answering questions, and make bookings.

Expanding Your Reach: A Multi-Channel Approach

Once I’d successfully streamlined my WhatsApp and email automations, I turned my attention to social media platforms.

The focus remained the same: creating meaningful engagement, crafting user journeys, and building effective sales funnels.

The platform recognises the importance of a comprehensive marketing approach.

Workflows can be designed to leverage the power of WhatsApp automation and integrate seamlessly with social media channels and email marketing tools.

This multi-channel strategy ensures you connect with your target audience on their preferred platforms, enhancing brand engagement.

I’m Here to Help with your Chatbot Configuration 

Chatbot customisation is crucial which is why I’m here to tailor its responses and personality to perfectly align with your brand’s tone of voice.

Together, with your industry knowledge and my digital expertise, we can train your chatbot to understand your business and nurture your potential customers into hot leads.   

Embracing Automation for Success

I’ve seen businesses enhance customer engagement, streamline communication, and expand their reach by adopting automated solutions such as chatbots, social media integration, and email marketing workflows. 

With my suite of skills and tools, I’m excited for you to do just that, and more.

By using custom-trained chatbots and multi-channel workflows, your business can stay ahead of the curve in the evolving digital landscape.